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Wikipedia: a new frontier in PR
Wikipedia is one of the World’s most important sources of information online, accounting for 8% of global internet traffic with around 60 million unique visitors a month. As such, it can play an...
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‘Going Green’ with the help of the Intranet
Intranets have the opportunity to play a front line role in corporate efforts to combat global warming. That is according to the Intranet Benchmarking Forum’s (IBF) latest brieifing paper: ‘The green...
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Twitter Tools for Communications Professionals
Brian Solis, a prominent thought leader in all things social media, has created a list of the numerous tools and applications available to Twitter users. The list is regularly updated making it a...
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H&H Webranking 2010 Switzerland: Swiss companies at standstill
A study conducted by Hallvarsson&Halvarsson (H&H) is a leader in financial communication in Sweden shows that Swiss companies are at a standstill with online communications. H&H Webranking...
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Social Media Marketing by numbers
Inc.com, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing...
View ArticleBring Authenticity/Audience Perception to Social Media
Another look at our current ‘Hot Topic’ this time in an interesting piece by Mary Cullen. She believes that the open nature of Social Media will encourage people to improve the quality of their...
View ArticleAwards for Top Swiss Corporate Websites
(Please see the correction to this post, published on 17 April) The first Swiss H&H Webranking Awards Ceremony was held in Zürich earlier this month, to recognise the top performing websites in the...
View ArticleAwards for Top Swiss Corporate Websites – correction
Contrary to my original post on 9 April, this year saw the second annual H&H Webranking Awards Ceremony, recognizing the top performing corporate websites in the 2008 H&H Webranking Switzerland...
View ArticleOnline communications during a crisis
In October 2008, when the Financial Crisis was in full tilt, Lundquist Srl, a corporate communications consultancy based in Milan, surveyed 51 of the worlds most important banks to discover what...
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Are you leaving money on the table because you’re not using LinkedIn to get...
Ten years ago I followed a LinkedIN Challenge to understand how to get more from the platform. I loved the challenge and after the ten days my profile views went from around 2 a month, to more than 20...
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